Why Healthcare Execs Should Watch More HBO (aka Merging Millennials & Boomers to Boost Bottom Lines)

A young woman immersed in technology. The low-tech aunt who leans on her for basic digital skills. Early episodes of HBO’s drama Years & Years reinforce a widespread assumption in healthcare, if not America as a whole: That the two largest market segments, Baby Boomers and Millennials, are very...

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